Increase Revenues for Your Shop with Wheel Aligners

10 Ways to Increase Revenues for Your Shop with Hofmann Wheel Aligners

In today’s competitive automotive service market, every square foot of shop space and every piece of equipment needs to justify its existence—not just as a tool, but as a profit generator. That’s why the Hofmann wheel alignment equipment isn’t just about keeping cars straight on the road—it’s about creating revenue for your shop. 

Here are a few ways a Hofmann wheel aligner can help to increase revenues.

1. The Alignment Service: A Core Profit Center

Wheel alignment is not a luxury—it’s a basic, recurring need for virtually every vehicle on the road. Factors like potholes, rough roads, curb bumps, suspension wear, and even daily driving habits can knock wheels out of alignment.

When a vehicle is misaligned, it causes:

• Uneven and accelerated tire wear
• Reduced fuel efficiency
• Poor handling and safety issues

These issues can motivate customers to act quickly, especially when presented with clear evidence of the problem.

Why it’s profitable for your shop:

• Studies show more than 60% of vehicles on the road have some degree of misalignment.
• Hofmann’s advanced systems can complete a standard alignment in under 15 minutes.
• Many shops charge $80–$120 per alignment, with higher rates for specialized adjustments.

Integrate quick alignment checks into your standard multi-point inspection. A visual, printout-based explanation increases same-day approval rates.

2. Turning Alignment Checks into Upsells

One of the most overlooked benefits of wheel alignment equipment is its role as a discovery or diagnostic tool. A simple alignment check often reveals hidden problems the customer wasn’t aware of.

Potential upsells opportunities for your shop:

• Worn suspension components (shocks, struts, bushings)
• Damaged steering parts (tie rods, ball joints)
• Tire replacement due to uneven wear
• Wheel balancing or rotation services
• Brake service, if related issues are uncovered

How to Engage with Customer and Introduce an Alignment Service:

Step 1. Perform a quick, no-obligation alignment check while the vehicle is in for another service.

Step 2. Show the customer the printout with “before” readings highlighted in red.

Step 3. Explain how the misalignment is affecting their tires and safety.

Step 4. Offer both the alignment service and related repairs in a package deal.

Offer a free alignment check as part of a tire replacement promotion. The minimal labor cost is often offset by the repair work it generates.

3. Alignment as a Seasonal Service Driver

Customers think seasonally— position alignment checks are essential during certain times of year when road conditions change. Here are a few ideas on how to introduce alignment service for different seasons.

Seasonal Campaign Ideas:

• Post-winter alignment special: Potholes, ice, and road salt can wreak havoc on suspension and alignment.
• Pre-road trip check: Summer vacation travelers want safety and efficiency before long drives.
• Pre-winter safety alignment: Ensures optimal traction and handling before snow or ice arrives.

4. Building Customer Retention Through Preventive Maintenance

The shops that thrive long-term are the ones that focus on lifetime customer value, not just one-off transactions. Offering routine alignment checks builds customer trust and encourages repeat visits.

Retention Benefits Include:

• Customers see you as proactive and safety focused.
• Repeat visits for alignment checks often lead to additional approved services.
• Satisfied customers are more likely to recommend your shop.

5. Increasing Bay Efficiency

One hesitation some shop owners have about adding alignment service is the fear it will slow down workflow. With Hofmann systems, the opposite is true.

Efficiency advantages:

• Drive-on efficiency: Quick setup allows you to start the job in minutes.
• Wireless technology: No clutter or delays with cables.
• User-friendly software: Minimal technician learning curve.
• Reduced comebacks: Accurate measurements mean fewer warranty claims or reworks.

The faster you can turn around jobs without sacrificing quality, the more vehicles you can service per day—and that’s pure revenue.

6. Capturing Fleet Business

Fleet work is one of the most stable and profitable markets for alignments. Companies operating delivery vans, taxis, rideshare vehicles, or municipal fleets need frequent alignment to protect tire life and ensure safety.

Benefits of targeting fleet clients:

• Steady, predictable workload
• Opportunities for long-term service contracts
• Potential to provide bundled services like oil changes, brakes, and tire work

7. Leveraging Technology for Customer Education

One of the most persuasive tools at your disposal is the visual evidence modern alignment machines provide. Hofmann systems can produce detailed, color-coded printouts or display results on a screen.

Why this matters:

• Customers see proof of the problem, not just your word.
• The “before and after” results show tangible value.
• Visuals help justify the cost of the service.

When customers clearly understand the benefit, they’re far more likely to approve the service—and to return in the future.

8. Cross-Promotion with Tire Sales

Misalignment is a leading cause of uneven tire wear—something customers want to avoid. This makes alignment an ideal cross-sell with tire services.

Bundle ideas:

• New tire + alignment package: Protects tire investment from day one.
• Tire rotation + alignment check: Maximizes tread life.
• Flat repair + alignment inspection: Prevents repeated tire damage.

Train your sales team to position alignments as insurance for tire purchases.

9. Long-Term ROI of Hofmann Alignment Equipment

An investment in quality alignment equipment pays for itself surprisingly quickly when used consistently.

Sample ROI Calculation:

• Average alignment price: $100
• Alignments per week: 10 (easily achievable with integrated quick checks)
• Weekly revenue: $1,000
• Annual revenue: $52,000

When you factor in related upsell services and improved customer retention, the annual value can easily exceed $100,000. And unlike consumables, your equipment keeps producing revenue year after year.

10. Building Technician Confidence and Expertise

Your alignment service is only as good as your technicians. Hofmann systems are designed to shorten the learning curve, but ongoing training ensures your team can handle everything from basic cars to advanced suspension setups.

Benefits of Trained Technicians:

• Faster job completion
• Higher service quality
• Increased customer satisfaction and trust
• Ability to command premium pricing for specialized work

Conclusion: The Alignment Advantage

In the automotive industry where margins are constantly challenged, you can’t afford to let any piece of equipment sit idle or underutilized. Hofmann wheel alignment systems turn a single service into a number of ways to generate revenues for your shop—from core alignments to upsells, seasonal promotions, fleet contracts, and specialized performance work.